Nuno Tomás

I started as a software engineer 20 years ago. Just developing for others, went through like a career of doing agency work. Then at some point I was like, okay, I, I really want to do something on my own. So I was like let's do this. But then COVID hit and after three months, I was like, okay, I don't have the money to stay on.

So I went back to a regular work. I found an awesome company to work with. But after two years I was like, okay, no. It's now or never. I'm almost 40. This is my dream. I will succeed or fail miserably, but at least I will try.

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I’ll give you my honest take: being a technical founder is great. It was really easy to bring up the product up because I had even experienced of the pain myself. So I can relate to our customers very easily. Everyone has had the same experience of waking up in the middle of the night and not understanding what's going on.

Dealing with conflicting priorities in incident communication is tough. Engineers and support teams usually want transparency to reduce confusion and tickets, while sales teams worry it might make us look bad. I think it really comes down to education—helping people understand SaaS isn’t like electricity, where it’s either on or off. Software is more nuanced, and being upfront builds trust.

At the end of the day, incidents are inevitable if we want to keep improving. Complex systems break sometimes—it’s just how it works. The key is communicating openly so customers know what’s going on. It’s not about perfection; it’s about building a relationship where people feel informed and supported.

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Being a technical founder helped me because I could do everything on my own from the start to have a base product. But then the technical me was also really bad at sales, really bad at marketing and so on. So, I fell into that stigma of, Oh, I'll build it and people will show up. So that's the part of being a technical founder, which isn't that great.

One of the best ways to reduce alert fatigue is to filter out the noise. We built a feature that lets users pick only the services or regions they care about, so they don’t get bombarded with irrelevant alerts. If everything’s an alert, nothing is, and constant notifications just train people to ignore them. By focusing on what actually matters, teams can stay sharp and avoid unnecessary distractions.